As part of Informa’s new joint venture with beauty industry giants BolognaFiere and the Professional Beauty Association (PBA), Premiere Shows is excited to announce that Premiere Anaheim will take over the International Salon Spa + Expo (ISSE), which was PBA’s Southern California event. Premiere Anaheim will produce the must-attend event for all beauty professionals in the western US. The North American Hairstyling Awards (NAHA) will be presented during this brand-new Southern California show, which unites two of the most important industry events.
According to Ed McNeill, Senior Vice President of USA Beauty LLC, “We’re excited to bring Premiere Shows to the West Coast, where the professional beauty community will experience the gold standard of trade fairs.” “Because ISSE is now part of the Premiere Beauty expansion in Anaheim, visitors will be able to get top-notch, hands-on training, shop for the newest products, and learn about the latest trends from the most important people in the industry.” “We’re thrilled to tell you that 90% of the show floor is sold out, thanks to the amazing support from manufacturers and instructors.”
First Anaheim
Premiere Beauty Exhibitions are the pinnacle of the beauty experience, and we cordially invite the industry to come visit us at our new west coast site. Attendees can interact with decision-makers from all facets of the beauty industry, learn new things, make purchases, and network in this encouraging and motivating environment. With over 255 instructional seminars and 20+ hands-on workshops, including French Cutting and Painting Balayage with Candy Shaw, Lash Extensions and Microblading with Evalash, and Nail Stamping with Holly L. Schippers, Premiere Anaheim offers countless possibilities to learn and immerse yourself. Professionals in the beauty industry can also participate in 13 competitions and make purchases at 200+ booths from major salon, barber, spa, and nail brands!
Main Stage Premiere in Anaheim When it comes to color, style, and texture, Anaheim is the place to be! The triumphant return of the Paul Mitchell team with special guests Stephen Moody and Noogie Thai is an educational must-see for all professionals. They expressed their joy at returning to the Premiere Show to present two days of amazing instruction. Paul Mitchell has been the industry leader in best-in-class education for more than 40 years, and their elite team is eager to share the most recent hair tips, tricks, and trends in person. “Hello from Anaheim!” says Paula Peralta, John Paul Mitchell Systems’ artistic director.
Come learn why there is such a flurry of interest surrounding the new company, Danger Jones. In a dynamic performance that will amuse, instruct, and inspire, their artists will be on stage demonstrating cutting, colouring, and styling skills.
Avoid missing the upcoming Spring Season performances by BaBylissPRO (featuring SofieStaygold Pok, Presley Poe, Nogo Martinez, and Carlos Los Cut It Estrella); Ammon Carver, Leysa Carrillo, and Jack Howard presented by Social Art House; Lala’s Updos (featuring Lala Chihaia); and An Industry for All (with Chrystofer Benson, Greta Coston, Pati Plymire, Cory Hoffman, DJ Muldoon, Ira Pope Sage, Sam Smith, Brayden Pelletier, and special guests).
Barbers, Call To Action!
The freshest new barber trends that you can introduce to your customers shouldn’t be missed! Learn from the talented instructors teaching The World of Barbering, Victory Barber & Brand Reunion Tour, WAHL’s Seamless Mid Bald Fade, The Art of Barbering: The Successaddict Way, and The World of Barbering with Danya Gamba, Hawk, and SofieStaygold Oko (with Danny Amorim). The Barber Battle Competition, powered by L3VEL3, allows barbers to fight for the ultimate bragging rights.
Browse your favourite and newest brands to entice your domestic customers!
You’ll want to shop at Premiere Anaheim’s exhibition floor, which is packed with a variety of exhibitors offering products for skincare, makeup, hair, nails, and more. Shop your favourite brands, such as ASHTAE Products, BaBylissPRO, Circadia by Dr. Pugliese, Celluma Light Therapy, CHI by Farouk Systems, Derme & Co., Dyson Professional Hair Care Tools (who will be offering two classes where you’ll learn more about the technology, engineering, and styling), Gelish/Morgan Taylor, Kenra Professional, LeChat, Wildflowers Nails, and more, as well as Danger Jones, at
New First Experience Lounge
We are happy to provide attendees, exhibitors, educators, and influencers with access to a cutting-edge, brand-new experience lounge on the main exhibition floor where you can network, explore, and recharge. In addition to food and drink options, this distinctive site will provide a beauty sample bar and free beauty services, including a braid bar supported by PureO Natural Products. Keep in touch with the office and charging stations, too! It’s the ideal place to meet, unwind, sip coffee, or take a picture for Instagram.
2023’s North American Hairstyling Awards
The most esteemed beauty contest in North America will not be one you want to miss! Top salon artists that push the limits of originality and technique are recognised by NAHA. On Sunday, April 2, at 6:00 p.m., our PBA partners will host the NAHA 2023 award ceremony. Tickets can be bought independently or as part of a Premiere Anaheim Show Pass.
